Meatless Mondays in (May)

We had fun with the graphics for this campaign. Click here to see the full poster.

For one month (first May, then March), local restaurants offered special deals on meatless menu items to help raise awareness of the environmental benefits of eating less meat. Although initially skeptical, community members eventually understood: This wasn’t about giving up beloved bacon forever! Just one day a month (or week).

DID YOU KNOW?

  • Commercial meat production takes a huge toll on the environment.
  • Eating less beef is one of the most effective things we can do to make a difference in fighting climate change.
  • Most people don’t know that compared to other things we are familiar with, eating less beef ranks third out of these 8. (As of 2012)
WHAT ACTUALLY MAKES THE MOST DIFFERENCEWHAT MOST PEOPLE THINK MAKES A DIFFERENCE
1Drive more fuel-efficient carRecycle
2Improve home insulationUse energy-efficient appliances
3Eat less beefDrive less
4Drive lessDrive more fuel-efficient car
5RecycleAdjust thermostats
6Use energy-efficient appliancesImprove home insulation
7Adjust thermostatsFly less
8Fly lessEat less meat